Digital Marketing Today

 Digital Marketing

Digital Marketing is the most conventional form of online selling in the Marketing World. Digital

Marketing is the new form of Marketing medium that connects Businesses to Customers largely

through the channel of social media. Social media giants such as Facebook, Twitter, Instagram as

well as Youtube have already positioned themselves on the global social media platform over a

decade ago. Social Media is a giant step in connecting people from around the globe and makes

them feel they are always together.

Digital Marketing is the medium through which businesses use internet technologies to promote

their ads. It is the fastest way to for companies to promote their products/services through ads via

the online social media portal. The fastest and the most efficient way for companies to reach out to

their customers. Marketing Teams of every company devise online marketing companies to reach

out to their prospective customers by promoting ads that explain the value of their products.

Sometimes these digital advertisers promote their ads in a subtle way. The aim of these digital

advertisers is to target the subconscious mind of the customer so that he may choose to buy the

product though they may feel that the advertised product is superficial. ‘The Axe Effect’ Ad that

appears on You Tube ads is largely promoted to persuade men to buy their product. This is because

when they go to a store to buy a deodorant the potential chances of them picking up an Axe deo, is

significantly higher than them choosing other deodrants. Presenting the brand in front of the

industry is the role of a digital marketing advertiser.

Digital Advertising uses many forms. The most common form is PPCs (Pay-Per-Click) using Adwords

search ads, binge ads etc. Adwords is used for placing ads on other sides as well as Google. Adsense

is for making money with ads on your site. Admob is for mobile advertising.

Display Ads such as banners, videos, mobile, popups. Ebay is one of the biggest players in banner

advertising. Amazon the world’s biggest online shopping company, uses display ads for the

promotion of its products and services. For example, if a customer clicks on a pair of shoes and

searches on Amazon website, the same pair of shoes appears in the form of a banner or a pop up

when he is browsing other sites. Digital Advertising using conventional tools such as ad videos,

templates, online posters etc. on social media such as Facebook, Twitter, Instagram as well as

Linkedin to create the demand drive for the brand.

Digital Marketing levels the bridge between small and big businesses. A lot of business corporations

invest heavily in digital marketing especially in Social Media as well as in SEO i.e Search Engine

Optimization in order to ensure that their company is easily listed on Search Engine Platforms.

Digital Marketing makes the advertising campaigns extremely cost effective and ensures a smooth

ROI.

The Digital Marketing Industry continues to grow in today’s day and age and helps build companies

and businesses in today’s Digital World.

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